Gläserne Manufaktur Dresden
In Dresden, VW constructs its vehicles in a completely different way: in a production site made of glass visible to all. The light behind the transparent facades puts the production process on stage. Reflectors shine warm-toned, glare-free light
directly on the high-quality industrial workplaces with studio character and, at the same time, avoid any exterior light emission to protect the adjacent nature park. The light follows the route of the vehicles until handover to the customers. Stage lighting for performances and cultural events complements this
extraordinary presentation of the automobile.